How it Works

We Will Help You Build
Unforgettable Brand Names

1. Brand Strategy

PEOPLE DON’T BUY
WHAT YOU DO,
THEY BUY WHY
YOU DO IT

- Simon Sinek

In this phase, we focus on discovering your brand’s WHAT, HOW, WHO and most importantly WHY

In What we focus on figuring out what your brand should look like which is useful in creating your brands Visual Identity.
In How we figure out the Voice and Tone of your brand, which is useful for creating brand message and brand Name.
In Who we list the Target Audience that you wish to serve, so that we know who we are targeting and how to position your brand for that customer base.
In the end we figure out the most important aspect which is WHY: Figuring out Value and Belief of the brand. This is what ACTUALLY drives your customers final decision to work with you.
We do this in order to build a clear vision and a brand message that creates an emotional connection with your target audience.

2. Brand Messaging

If you confuse them,
you lose them.

- Donald Miller

In this phase, we develop brand’s primary tagline, value proposition and voice/Tone.

Sometimes your brand message is not even related to the service or product you provide but it is about that bigger idea of WHY you do what you do.

We try to keep your brand message as simple as possible, because people don’t get attracted to how creative your brand message is, but they get attracted to and connected with the clear WHY of your brand, that is in alignment with customer's own WHY.

3. Brand Naming

When we reach this stage we have already discovered your WHY and we already have your Brand Message ready, which makes naming your brand infinitely easier.

In brand naming we focus on how we can create a name that stand out from your competitor, in this we list out all the competitor and every time we create a name, we put it in the list of competitors and see if the name stands out.

Since this name will become a core part of your brand identity, we make sure that it reflects the inner motivations of your target audience.
And of course, we make sure that whatever names we creat is in alignment with your company culture, values and vision.

We make sure that your names are :

Catchy &
Unique

Trademark
Friendly

Easy to
Pronounce

Easy to
Remember

Easy to
Spell

Domain
Friendly

Enquiry

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Catchy & Unique

A unique name will help you Build a Unique Identity and avoid getting your brand confused with other brands. The catchy name makes it easy for your client to remember your name without too much effort.

Trademark Friendly

We make sure that your brand name is available in all the relevant trademark classes.
We crosscheck for different spelling that might create confusion with other brands, and even we check for brands that sound similar but have different spelling (phonetically similar name).
This way your trademark process will go smoothly with minimum problems.

Easy to Pronounce

This is the most important property of a brand name, because if your brand name is easy to pronounce then it becomes easy to remember, which increases your brand value.
We make sure that your brand name has the least amount of syllables, so it is easy on the tongue, we also check how easy your customer base can pronounce your brand name, because if you are planning to take your brand international, pronunciation becomes very crucial.

Easy To Remember

There are so many things going on in your customer’s mind and if you want space in that precious brain for your brand name then it must have unique characteristics and also should be easy to pronounce and have easy spelling, so they don’t have to struggle to remember your brand name.

Easy to Spell

If you tell your brand name to the customer over the phone and they can’t spell it correctly then we have a problem, not only this will harm your sales, but they might go to some other website or company because they spelled your brand name incorrectly, we run multiple tests to make sure that what you hear is what you write.

Domain Friendly

Even though it feels like every good domain is taken or parked by someone, there are lots of good domain names available for your brand name, if we can not find an exact domain name for your brand then we will make sure to provide creative prefix or suffix to add, so that you can have your desire domain.